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Sesame Street Arrives on Vewd-Enabled Devices


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Sesame Workshop has launched a new Sesame Street streaming app for Vewd-enabled connected TV devices.

The app features content from 48 seasons of Sesame Street and includes sections dedicated to Big Bird, Elmo, Cookie Monster, and Bert and Ernie, among other characters. The new app, which was built in partnership with Vewd and Kaltura, is available on connected TV devices from Sony, Samsung, HiSense, TiVo, Vestel and more.

Kaltura added compatibility with Vewd Snap, an app creation and distribution tool. Vewd Snap brings to life a full HTML5 TV app complete with a turnkey user experience and light customization options, and the app is distributed through the Vewd App Store.

“We’re excited to team with Kaltura and Vewd to accelerate our multiplatform distribution strategy,” said Jenny Gioia, the VP of multiplatform programming at Sesame Workshop. “Working together, we can make Sesame Street content available on millions of devices helping kids everywhere grow smarter, stronger and kinder.”

“We’re excited that Sesame Workshop chose Vewd and Kaltura to further expand its digital presence,” said Gideon Gilboa, the VP of product and marketing, media and telecom at Kaltura. “We’re also pleased to collaborate with Vewd—together we solve the technical and commercial challenges of creating, distributing and managing an app on a massive scale, which is critical to ensuring a successful OTT deployment.”

“Sesame Workshop is a cultural icon, having created the stories and characters that generations have grown up to love,” said Aneesh Rajaram, the CEO of Vewd. “We’re proud to add them to the Vewd family and equally proud to have done this with Kaltura. Their fantastic team pulled everything together in record time. Together, we provide an easy, efficient path for content owners to add their app to the world’s largest connected TV ecosystem, fulfilling the mission of Vewd Snap—to accelerate development and distribution of OTT services everywhere.”



About Sara Alessi

Sara Alessi is the associate editor of World Screen. She can be reached at salessi@worldscreen.com.

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