Hasbro has been appointed as the new global master toy licensee for Saban Brands’ hit property Power Rangers, effective next year.
Hasbro will design, produce and bring to market a selection of toys, games and role-play items based on the long-running franchise, with the first products rolling out in spring 2019. The company will hold the worldwide rights outside of Japan and some other Asian territories as of April 1, 2019.
“We are honored to create a world of play experiences for such an iconic action brand,” said Brian Goldner, the chairman and CEO of Hasbro. “Saban’s Power Rangers are universally recognized and their hallmark attributes of teamwork and inclusivity perfectly align with our core values at Hasbro.”
“Hasbro leads the way in brand storytelling and creating engaging experiences across its exceptional portfolio of blockbuster and partner brands,” added Haim Saban, founder of Saban Brands and creator of Power Rangers. “Quality, innovation and a focus on designing dynamic products for fans of all ages makes Hasbro a great partner for Power Rangers.”