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New Teenage Mutant Ninja Turtles Toys to Launch at Retail


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Playmates Toys’ Rise of the Teenage Mutant Ninja Turtles toy line will be available at major retailers starting October 1.

As the longtime master toy licensee for Teenage Mutant Ninja Turtles, Playmates Toys developed the all-new product line based on Nickelodeon’s brand-new animated series, Rise of the Teenage Mutant Ninja Turtles, which premiered on September 17. The range includes an assortment of action figures, as well as vehicles, a playset and role-play toys.

In addition to the new toy line, Playmates Toys is introducing a Sewer Squad Pizza Points Loyalty Program, allowing fans to collect and redeem pizza points for exclusive toys and more. A secret code is included in every Rise of the Teenage Mutant Ninja Turtles toy package from Playmates Toys, and fans can register to join the Sewer Squad to qualify for exclusive toys and other rewards.

“We carefully developed the new toy line with unique sculpting and incredible detail, in order to closely resemble the dynamic look of the Turtles in the new series,” said Karl Aaronian, the senior VP of marketing at Playmates Toys. “With Teenage Mutant Ninja Turtles being an enduring, iconic franchise, we are also delighted to bring back the Pizza Points Loyalty Program, which first debuted in the late 1980s, in an exciting new way for today’s generation of kids to enjoy.”

“The Teenage Mutant Ninja Turtles is a property that has reinvention in its DNA and Playmates has been there every step of the way,” said Jon Roman, the senior VP of toys for Nickelodeon. “Show creators for the new Rise of the Teenage Mutant Ninja Turtles, Ant Ward and Andy Suriano, worked hand-in-hand with Playmates to ensure that the bold, colorful design of the show translated into product at retail and we can’t wait to introduce them to a new generation of fans.”






About Sara Alessi

Sara Alessi is the associate editor of World Screen. She can be reached at salessi@worldscreen.com.

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