The preschool series Looi is set to stream in Vietnam and Thailand through a deal with POPS Worldwide.
Looi will stream on POPS Worldwide’s SVOD and AVOD services. Each episode of the series aims to aid preschoolers with their development. The show follows a cat named Looi, who brings lovable characters to life with a wave of his magic wand.
Fabien Lotz, country manager of POPS Worldwide, said, “POPS Worldwide is delighted to welcome Looi as our latest partner into the POPS family of content providers on POPS Kids. With over 4 million fans and subscribers across multiple platforms in Thailand and Vietnam, POPS Kids is a kids’ digital destination that families trust. Therefore, POPS is excited to be working with Looi and other like-minded content partners in our network that share our mission to create a safe, family-friendly digital playground in Southeast Asia.”
Gary Cohen, director at Looi, noted, “We are excited at the prospect of partnering with POPS Worldwide to bring Looi to children and their parents in Vietnam and Thailand. After a successful launch in China, we were keen to expand our presence in Asia. POPS Worldwide provides the perfect partner to do just that in Vietnam and Thailand and we look forward to expanding further in the region. Looi continues to build an international audience and fan base, where children love the character, his friends and their adventures, and parents love the calming effect it has on their kids.”