Pocket.watch has secured six new licensing agreements that extend its reach and that of its YouTube creator partners into new consumer products categories.
Under the deals, the products will become available at retail outlets both online and in stores beginning this year. The items will feature pocket.watch’s YouTube creator partners, including Ryan ToysReview, EvanTubeHD, JillianTubeHD and HobbyKidsTV.
The new partners are Franco Manufacturing, Kid Design, Orb, Buffalo Games, Brainstorm Products and Taste in the categories of bedding, toys, games, activities, bath products, cosmetics and more. Franco Manufacturing will make a home collection encompassing bedding, bath and home décor for each of pocket.watch’s creator partners. The line will launch later this year. KidDesign and pocket.watch will work together to create a laser tag game, a line of walkie-talkies, a collection of headphones and electronic toys featuring Ryan ToysReview.
Through a portfolio deal with Orb comes a dedicated pocket.watch line of activities, including drawing toys, compounds, stickers and stamp kits, reusable ink, activity kits, craft kits and slime that will be available later this year. Orb will also create new and exclusive ranges for its leading brand Slo n Squishies for each of pocket.watch’s creator brands. In addition, Buffalo Games will develop a line of pocket.watch-branded games and puzzles across all creator brands, including a board game and card game called Watch This Game!
Under its toys banner, pocket.watch will introduce a line of Ryan ToysReview kites, gliders and parachutes created by Brainstorm Products. Plus, Taste is developing a range of bath products for Ryan ToysReview, as well as cosmetics, beauty products and HBA for JillianTubeHD.
Chris M. Williams, the CEO of pocket.watch, said, “We are thrilled to be entering the next phase of growth in our licensing strategy. Working alongside leading licensees Franco Manufacturing, KidDesign, Orb, Buffalo Games, Brainstorm Products and Taste, we’re introducing great new product lines incorporating some of the biggest franchises for kids today, our YouTube creator partners who generate over a billion views a month.”