Blue Ant Media has appointed Peeko as the global licensing agent for its international children’s nature TV network ZooMoo and its programming, including Teddies.
Under the partnership, Peeko will develop licensing programs for the network’s entertainment and interactive properties, including Teddies and ZooMoo Wild Friends. The deal will also see Peeko represent Blue Ant Media’s nature-themed mobile game Flutter, created by the company’s New Zealand-based gaming arm, Runaway Play.
Peeko will seek licensees in product categories such as apparel, publishing, toys and games. Peeko will also look for strategic sub-agents in select regions.
“Growing these educational nature-themed brands with licensed products is a core part of our strategy to become a key player in the kids’ space internationally,” said Ward Platt, the CEO of Kids’ & Global Networks for Blue Ant Media. “Peeko’s deep expertise in this area will help us forge meaningful partnerships with licensees to create relevant, memorable products and experiences, reflecting the values of our brands.
Jeffrey Conrad, the president of Peeko, added, “Blue Ant Media is creating an amazing slate of content that’s both entertaining and has substance. We look forward to working with them to bring their brands to life through consumer products.”