OSN is helping to extend the reach of the Arabic children’s edutainment platform Lamsa in the Middle East and North Africa through the launch of a year-long free subscription.
OSN will offer the free trial on selected subscription packages, providing access to all-new kids’ content. The app currently has more than 10 million users across MENA, with hundreds of interactive entertainment options for young users in the region.
Neil Martin, the chief commercial officer at OSN, commented: “Our customer is at the very heart of every OSN partnership, with the objective of delivering the utmost convenience and value-added digital experiences for families across the region. Now, through OSN’s partnership with Lamsa, digital natives with Arabic as their mother tongue will be able to engage in valuable edutainment using the easy-to-navigate mobile app, bringing about what we believe to be a great opportunity to engage our younger audience and families in a meaningful and valuable manner.”
Badr Ward, the CEO and founder of Lamsa, added: “Our partnership with OSN will take Lamsa to new heights, exposing our leading Arabic content to even more unique users and creating new stories and learning experiences for all the children we touch with Lamsa. Our partnership with OSN is in line with our vison of ‘Empowering generations, one child at a time.’”