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Nickelodeon International Special Promotes Wildlife Conservation


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Nickelodeon International’s Together for Good initiative and African Wildlife Foundation (AWF) have launched their first collaboration, the educational miniseries Together for Good Wildlife Special.

The program was created to inspire kids to raise awareness about endangered wildlife and empower them to become change-makers. The Together for Good Wildlife Special begins airing today across Nickelodeon’s international network of channels spanning 170-plus territories. Nickelodeon also unveiled a Tanzania environment within its educational geography app Dora’s Worldwide Adventure.

In the Together for Good Wildlife Special, Nickelodeon star Breanna Yde (School of Rock) guides young viewers on a journey through Uganda as she discovers key conservation and environmental challenges and hears from heroes who work daily to protect at-risk wildlife, including lions, giraffes, rhinoceroses, elephants and chimpanzees. The miniseries and supplementing digital vignettes tell the stories of real-life heroes such as guides, park rangers, detection dogs and their handlers, and show kids everywhere how they can help from home with additional resources online.

The special expands beyond linear with web and social activations to teach children more about at-risk wildlife. Kids can also participate in the #AWFRoarChallenge on social media, which encourages them to take videos of themselves roaring in an effort to give a friend a scare.

The Tanzania addition to the Dora’s Worldwide Adventure app joins environments already featured, including Australia, Brazil, China, Italy, Japan, the U.K. and the U.S. Dora’s Worldwide Adventure is available for download in 12 languages outside of the U.S. via the iTunes, Google Play and Amazon stores.

“Our research shows that 73 percent of kids aged 6 to 11 think their age group has the potential to change the world for the better, and we want to give them the tools to do just that,” said Bradley Archer-Haynes, the VP of corporate social responsibility at Nickelodeon International. “The Together for Good Wildlife Special combined with the Tanzania launch on our Dora app allows our relationship with AWF to reach and empower all kids, from preschoolers to tweens, on all the platforms they love. This was also the first time we brought Nickelodeon talent to the continent of Africa, and Uganda served as the perfect backdrop to develop entertaining content that teaches kids about the important implications of African wildlife conservation and to inspire them to use their voices to get involved.”

“I am optimistic about the future of conservation in Africa when I see young people actively engaged,” said AWF’s president, Kaddu Sebunya. “This generation is equipped with the tools and the zeal to shape Africa’s future. Creative partnerships such as this one between Nickelodeon and the African Wildlife Foundation hold the promise of securing Africa’s fragile resources through direct engagement with youth. It is time for young people to both tell and live the conservation story.”



About Sara Alessi

Sara Alessi is the associate editor of World Screen. She can be reached at salessi@worldscreen.com.

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