Nickelodeon and Encantos Media Studios are partnering to develop the first collection of consumer products for infants and toddlers inspired by the award-winning bilingual property Canticos.
Canticos celebrates Latino culture by bringing songs such as “Los Pollitos,” “Elefantitos” and “Mi Burrito Sabanero” to life through bilingual children’s books, interactive apps and sing-along videos. It features a collection of popular Spanish-language nursery rhymes from around the world, and Nickelodeon will seek consumer products and promotional partners across categories such as layette, toys, accessories, home and publishing.
Canticos short-form content is expected to launch in spring 2018 on Nick’s digital platforms for preschoolers, including the Nick Jr. website, the Nick Jr. app and Noggin. The Canticos portfolio of characters was created by Venezuelan-American artist Susie Jaramillo. Canticos short-form content will be produced by Jaramillo, alongside husband-and-wife team Nuria Santamaria Wolfe and Steven Wolfe Pereira, co-founders of Encantos Media Studios.
“From the moment we first saw it, we loved how Canticos brings together kids and families from all backgrounds through bilingual stories and culturally authentic songs and characters,” said Pam Kaufman, the CMO and president of consumer products at Nickelodeon. “The appeal of this property is universal and we look forward to introducing a gorgeous consumer-products line for infants and toddlers that embodies the spirit of this terrific property.”
“Canticos was created to help Latino families share culture and language in a fun and engaging way across screens and beyond,” said Nuria Santamaria Wolfe, co-founder and CEO at Encantos Media Studios. “Nickelodeon is a leader and innovator in kids’ entertainment, and they understand and value the diversity of today’s generation. This partnership with Nickelodeon further expands the reach and appeal of these beloved nursery rhymes, so even more children and families around the world can sing, learn and play along.”