Thursday, June 22, 2017
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New Soft Lines Partners for PJ Masks in the U.S.


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Entertainment One (eOne) has signed additional soft lines licensees in the U.S. for its animated preschool series PJ Masks, expanding the consumer products offerings in categories such as domestics and home furnishings.

New U.S. licensees for PJ Masks are Baby Boom (toddler bedding), Delta (upholstered furniture, storage organization), FAB (piggy banks, mugs), Franco (juvenile bedding), Idea Nuova (slumber sets, furniture, storage, novelty lighting, wall décor), Springs Creative (fabric by the yard), York Wallcoverings (wall decals), Zak (drinkware, feeding) and Nuk (toddler sippy cups). The new merchandise will arrive at national mass-market retailers beginning in spring 2017, with additional releases to follow in the fall.

“Consumer demand for PJ Masks product continues to soar across all relevant categories,” said Joan Grasso, the VP of licensing for North America at eOne Family. “We’re thrilled to be working with such a broad range of best-in-class partners to give fans so many wonderful opportunities to immerse themselves in the action-packed series.”



About Sara Alessi

Sara Alessi is the associate editor of World Screen. She can be reached at salessi@worldscreen.com.

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