Vishnu Athreya has been promoted to senior VP of programming for Turner’s Cartoon Network, working out of Atlanta under Rob Sorcher, the channel’s chief content officer.
In his expanded position, Athreya will oversee series development for Boomerang, while also continuing to manage scheduling, acquisitions and the strategic positioning of programming content across all branded linear and nonlinear program platforms for Cartoon Network and Boomerang.
Athreya first began working for Cartoon Network in 2014 as the departmental lead for long-range calendar planning. He also developed creative strategies for on-air stunts and special events surrounding the channel’s library of original, acquired and classic animated programming.
“Vishnu’s approach to an evolving and challenging marketplace has had a great impact on our content strategy, and we look forward to seeing him extend that expertise into building Boomerang’s development pipeline,” said Sorcher.