King Features Syndicate has entered into an agreement with WildBrain to manage and produce original Popeye content on YouTube.
The agreement will introduce the first original Popeye content in over ten years, forming the foundation for a reimagination of the brand leading into its 90th anniversary in 2019. WildBrain will work closely with King Features to enhance existing programming on the channel while creating new animation in the “squash and stretch” animation style.
WildBrain will assume worldwide management of the Popeye and Friends Official YouTube Channel to grow the iconic character’s global audience across the platform. The digital studio will begin by producing new compilations of animated favorites, including Classic Popeye, Popeye and Son and The Continuing Adventures of Popeye.
“Popeye is a truly iconic character with fans that span generations,” said C.J. Kettler, president of King Features. “We are looking forward to expanding Popeye’s presence on YouTube with WildBrain as our partner and reaching new audiences in the process. WildBrain has the secret sauce that will help Popeye connect with his audience of millions around the world while growing his fan base exponentially through fresh new animation as we head into his anniversary year.”
“Such an iconic brand as Popeye is a wonderful addition to the WildBrain network,” said Jo Parkinson, head of operations at WildBrain. “WildBrain is delighted to build on King Feature’s global brand program for Popeye, using our expertise in developing, launching and managing digital content and channels on YouTube, which is an ideal platform for connecting with today’s fans and growing brands worldwide.”