Nelvana has appointed Nottingham Forrest to represent and manage commercial rights for its preschool animated series Ranger Rob in Spain and Portugal.
Nottingham Forest will develop a marketing and licensing plan for the brand that reflects its values, including love for nature and a curiosity to explore. Import Dragons, worldwide master toy partner for Ranger Rob, developed the first range of figures, plush and vehicles based on the series.
Import Dragons is seeking a toy distributor for its products to launch in 2019 in Spain and Portugal. Ranger Rob has been airing in Spain on Clan since May 21 and airs in Portugal on Canal Panda.
“We’re delighted to have teamed up with Nottingham Forrest on Ranger Rob,” said Sarah Sakr, the licensing director at Nelvana Enterprises Europe. “The expertise and partnerships that Nottingham Forest carry will extend the Ranger Rob experience to kids and fans in Spain and in Portugal through strong merchandising programs.”
Laura García Ortega, the commercial director of Nottingham Forest, added, “In a society in which we spend too much time indoors, we strongly believe we need contents to teach children the wonderful thing about knowing the nature that surrounds us and encourage them to go explore it.”