Genius Brands International has secured new licensing partners for its hit animated preschool property Llama Llama.
Genius Brands partnered with Kurt Adler on a line of Llama Llama-branded Christmas ornaments and holiday décor. In addition, Creative Converting signed on to make party goods.
The new licensees join existing partners, including PhatMojo (toys, figures, playsets, plush), Bendon Publishing (branded coloring and activity books), Cuddle Barn (animatronic plush toys) and Myself Designs/Myself Belts (belts). Genius Brands is also collaborating with Kids Preferred to develop a line of Llama Llama infant and developmental toys and plush. New products for the brand are expected to roll out at retail later this year and throughout 2019.
“Llama Llama is one of those unique, distinctive properties that engages people of all ages, celebrating the special relationships between mother and offspring, family and friends,” said Genius Brands International’s senior VP of global consumer products, Lloyd Mintz. “We are excited to welcome new licensing partners who share our commitment to providing authentic, endearing brand experiences for the fans of Llama Llama while continuing to respect and honor the concept, characters and relationships as originally conceived by creator and author Anna Dewdney.”