Monday, December 11, 2017
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More Canadian Licensees for PJ Masks


Entertainment One and Nelvana Enterprises have signed a host of new Canadian licensing partners across several categories, including toys and homewares, for the superhero preschool property PJ Masks.

New homewares partners include Canadian Thermos Products (FUNtainer housewares), Kurt S. Adler (Christmas ornaments and decorations), Zak Designs (table top) and Springs Creative (craft fabric). Centura Brands (HBA) will introduce a new range of products and Danawares (stationery) is on board for back-to-school items.

New toy partners include What Kids Want and Little Kids with seasonal toys; Stoneridge Cycle (bicycles); Bravo Sports (sporting goods); Cra-Z-Art and Montco Packaging Company with craft and activity; TCG (playmats) and Playhut (playtents). New to the food and drinks category are The Good Food Company (cookies) and Primary Colors Design Corp (confectionery).

The accessories program has added Black & White Merchandising (footwear), H2W (novelty sunglasses), ACI Brands (accessories) and HG International (hosiery).

The new licensees join existing master partners Just Play (toys), Wonderforge (games), J Corp Inc. (apparel), Jellifish Kids (sleepwear) and Heys International (accessories).

“We are thrilled to be partnering with these top-notch licensees for PJ Masks in Canada,” said Pam Westman, head of Nelvana Enterprises. “These little superheroes and their dynamic adventures have won the hearts of children and families in Canada, and we look forward to channeling the expertise of our local partners to continue to bring the series to life in new ways for fans.”

About Sara Alessi

Sara Alessi is the associate editor of World Screen. She can be reached at


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