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Mondo TV to Spotlight Heidi Bienvenida & More at Licensing Expo


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Mondo TV is heading to Las Vegas next month for Licensing Expo, where it will highlight a portfolio that includes properties such as Heidi Bienvenida and Robot Trains.

Mondo TV will seek licensing opportunities for Heidi Bienvenida and Robot Trains, as well as for YooHoo to the Rescue and Invention Story. A Heidi Bienvenida licensing program is already underway in Latin America and Italy. Robot Trains also has L&M strategies in place, including in Italy, Spain and Portugal, and Mondo TV plans to add more partners.

Licensing and merchandising deals will soon be closed for master toy and master publisher for Invention Story, which is a co-production of Henan York Animation and Mondo TV. YooHoo to the Rescue has also seen a strong response in the L&M space.

Valentina La Macchia, the licensing director at Mondo TV, said, “With so much to announce and look forward to, this is going to be an even busier year for Mondo than usual at Vegas. These properties are already attracting strong attention from licensees and broadcasters in a number of territories and we are keen to extend their reach even more.”



About Sara Alessi

Sara Alessi is the associate editor of World Screen. She can be reached at salessi@worldscreen.com.

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