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Mattel Taps Agencies to Expand Digital Presence of Brands

CANNES: Mattel Creations has appointed ProjectFirst in Russia and Little Dot Studios in France to oversee AVOD platforms and increase channel subscribers for Barbie, Hot Wheels and Monster High, as well as to develop new digital channels for Thomas & Friends.



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About Joanna Padovano Tong

Joanna Padovano Tong is the managing editor of World Screen. She can be reached at jpadovano@worldscreen.com.

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