Monday, December 11, 2017
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Mattel Rolls Out Star Wars Bloxels


Mattel and Pixel Press, in collaboration with Lucasfilm, have launched Star Wars Bloxels, allowing young fans to create their own video games featuring their favorite characters and storylines.

Bloxels provides kids with an accessible video-game creation platform that allows them to act as the game designer, artist, storyteller, publisher and player. Star Wars Bloxels comes with a Star Wars-themed game board, 320 blocks and a quick-start guide. It works directly with the Bloxels Star Wars app for Apple, Google and Amazon phones and tablets. 

Star Wars Bloxels is available via the Mattel Shop and at retailers across the U.S. Kids can use the Death Star themed game board and colored blocks to customize and build their stages and watch their game world come alive in retro-arcade style with the Star Wars Bloxels app. Once the preliminary design is uploaded, youngsters can customize the game’s graphics into a Star Wars galaxy by choosing from various environments such as Hoth, Jabba’s Palace, Mos Eisley, the Ewok Village or the Death Star. The game builder app is available only with the purchase of the Star Wars Bloxels kit. Fans can publish their video games to a community of Star Wars Bloxels players and subsequently play in each other’s gaming worlds.

Sven Gerjets, the chief technology officer at Mattel, said, “Through our collaboration with Pixel Press, as well as Disney and Lucasfilm to bring Star Wars Bloxels to store shelves, we are continuing our tradition of creating products that enable learning and development through play. Star Wars Bloxels not only gives kids the opportunity to enjoy the iconic characters and stories of this iconic franchise in a unique way, but also provides a great entry point for learning coding, programming and game design.”

Rob Bennet, co-founder and CTO at Pixel Press, added, “Working with both Mattel, the experts in play, and the Star Wars team, who are master storytellers, has ensured that Star Wars Bloxels will be the kind of experience that will not only introduce kids to important skills, but also will be a total thrill for them to play with. We can’t wait for little fans to get gaming with their favorite characters.”

About Sara Alessi

Sara Alessi is the associate editor of World Screen. She can be reached at


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