Tuesday, November 21, 2017
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Mattel Named Sesame Street Master Toy Licensee in LatAm


As part of Sesame Street’s relaunch as Sésamo in Latin America, Sesame Workshop has appointed Mattel as the master toy licensee in the region.

Under the new licensing agreement, the Sesame Street characters will be featured in Mattel’s Mega Bloks-branded preschool construction sets across the U.S., Canada and Latin America from spring 2018. Mattel’s line of toys for Latin America will include Elmo, Cookie Monster and Abby Cadabby. For the first time in the region, Bert and Ernie will also be a key focus.

The line will be available in Latin America in May 2018. Products will range from plastic figurines to innovative feature plush.

The rebranded Sésamo has launched new seasons in both Spanish and Portuguese on networks such as Mexico’s Televisa; Colombia’s Señal Colombia; and Brazil’s Gloob, TV Cultura and TV Brasil. On the digital front, Sésamo can be found on Netflix, Playkids and YouTube.

“Mattel has made a strong commitment to Sésamo in designing a robust Latin-focused line,” said Steve Youngwood, the COO of Sesame Workshop. “We’re also thrilled to work with Mega Bloks in North America and Latin America to create construction set toys that spark kids’ imaginations and encourage creative play. This collaboration will strengthen our offerings and help us fulfill our mission of helping kids grow smarter, stronger and kinder.”

“We are thrilled to again be working with one of the most powerful preschool properties in the world,” said Jason Horowitz, the senior VP and general manager of entertainment partnerships for Mattel. “As a company that values learning and development through play, we look forward to bringing these amazing characters to life in Latin America, as well as construction in the Americas.”

About Sara Alessi

Sara Alessi is the associate editor of World Screen. She can be reached at salessi@worldscreen.com.


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