Masha and the Bear Kids’ Rides to Roll Out in Italy

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Impronta Designers is bringing Masha and the Bear children’s rides to amusement parks, family hotels and shopping malls across Italy.

The rides, which include an interchangeable base, will be suitable for shopping malls, family hotels, amusement parks and other locations where there is an area dedicated to young children. The rides will be illustrated with images of the characters from the animated series.

The agreement was brokered by Maurizio Distefano Licensing (MDL), which licenses Masha and the Bear in Italy on behalf of INK Global for Animaccord. Maurizio Distefano, the president and founder of MDL, said, “This funny, lively pair of friends and their entertaining adventures are perfect for the delightful children’s rides that Impronta Designers produces. Youngsters across Italy who make up the massive Masha and the Bear fan base will be delighted to have the chance to join their favorite characters on a marvelous, fun ride.”