m4e Taps Nordic L&M Partner for Pair of Shows

m4e has appointed Alicom Licensing as licensing and merchandising agent for Mia and me and Wissper in the Nordic region.

Alicom Licensing will develop the Nordic licensing program for both series. The company is already in negotiations with Baumhaus Verlag, the children’s book imprint of Bastei Luebbe, to represent the Wissper publishing range in its territories as well. Mia and me has been airing in the Nordics since 2013, while Wissper launched in Finland and Sweden last year.

Robert Jardland, sales executive at Alicom, remarked: “We are very excited to be partnering with m4e to develop their brands in our markets. I see great things coming up for Mia and me and Wissper. We have already seen an interest from different companies in different branches.”