Tuesday, February 20, 2018
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More L&M, Broadcast Partners for PJ Masks


Entertainment One (eOne) has secured additional free-to-air broadcast and licensing partners for PJ Masks, as well as new licensees for Peppa Pig.

PJ Masks will debut on TVCultura in Brazil and RTL Kockica in Croatia from spring 2018. In Denmark, DR Ramasjang will begin airing the show from summer 2018. eOne lined up several new licensing partners for PJ Masks and Peppa Pig across the U.S. and Canada.

The latest broadcast partners join a lineup that includes Disney Junior, France 5 (France), Tiny Pop (U.K.), ABC Kids (Australia), RAI (Italy) Televisa (Mexico) and YoYo TV (Taiwan). The first episodes from season two recently premiered in the U.S. and eOne is gearing up to roll out the new season to the rest of the world from late February/early March. A third season of PJ Masks is currently in production.

PJ Masks will be featured in a range of products from new partners Gemmy International (seasonal outdoor products, U.S.), Kurt S. Adler (Christmas ornaments, U.S. and Canada), Montco Crafts (activity kits, U.S.), PTI Group (seasonal gifts, U.S.) and Vtech/Leapfrog (LeapStart and electronic learning aids, U.S. and Canada). New licensees aboard Peppa Pig are Crayola (craft and activity, U.S. and Canada), JAKKS Pacific (play tents, U.S.), Kid Casters (fishing gear, U.S.) and Vtech/Leapfrog (LeapStart and electronic learning aids, U.S. and Canada). There will also be fresh offerings from Cra-Z-Art under its recently renewed agreement.

“We’re thrilled to be working with top-notch partners to deliver a variety of exciting play options that will stretch children’s imaginations and further grow consumer affection for Peppa Pig and PJ Masks throughout the year,” said Joan Grasso, eOne’s senior VP of licensing for North America, Family and Brands.

Monica Candiani, eOne’s executive VP content sales, Family and Brands said, “We’re delighted to be increasing the global broadcast reach of PJ Masks and giving even more budding young heroes the opportunity to enjoy the adventures of Catboy, Owlette and Gekko. The expanding list of broadcast partners now on board is testament to the show’s universal appeal and soaring popularity around the world.”

About Sara Alessi

Sara Alessi is the associate editor of World Screen. She can be reached at salessi@worldscreen.com.


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