Tuesday, September 18, 2018
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Kitty Is Not a Cat Lands on Digital Platforms in China


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UniCreative Internet Company is slated to distribute BES Animation’s Kitty Is Not a Cat on all major digital platforms in mainland China.

Under the multiyear agreement, all 52 episodes of Kitty Is Not a Cat have been licensed to UniCreative. The distributor will lead the expansion strategy for the show, targeting such VOD websites as Tencent Video, iQiyi and Youku, as well as IPTV, cable television, digital TV, OTT and all mobile platforms.

Kitty Is Not a Cat first began airing on Seven Network in May 2018. The series has been sold in nearly 65 territories and translated into 25 languages.

Bruce Kane, the founder and director of BES Animation, commented: “Expanding our digital footprint in China has always been a key pillar in our regional expansion strategy for Kitty Is Not a Cat. We are delighted to be in partnership with UniCreative, one of China’s leading entertainment distributors. We look forward to taking Kitty Is Not a Cat into the hearts and homes of young fans in China.”

Tao Jia of UniCreative Internet Company added: “We are very excited to be partnering with BES Animation, Australia’s leading animation studio. Kitty Is Not a Cat is one of the best 2D animation series we have seen in the international market in recent years. Considering its original and beautiful layout, well-directed scenes and its joyful musical elements in each episode, we believe this show will be well-received by kids in China. Combined with UniCreative’s rich industry resources, we aim to distribute this show across all digital platforms in China and promote it under our creative strategy. We strongly believe this show will be a hit in the Chinese market.“






About Joanna Padovano Tong

Joanna Padovano Tong is the managing editor of World Screen. She can be reached at jpadovano@worldscreen.com.

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