Hasbro Debuts Its First-Ever Animated Digital Series

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LONDON: Hasbro’s newest entertainment-lifestyle brand has launched with the premiere of the company’s first-ever animated digital series, Hanazuki Full of Treasures, on YouTube and the YouTube Kids app.

The first nine episodes are available now and can be viewed on the Hasbro YouTube page and the YouTube Kids app. The series features 27 11-minute animated episodes that will be released throughout the year, timed to the full moon cycle. The story follows the adventures of Hanazuki, a young moonflower, as she discovers that she possesses a great power that is revealed when she expresses her many moods, which may be the key to saving the entire galaxy.

As she explores her lunar world, Hanazuki meets strange and funny characters. These include spirited bunny-like creatures called Hemkas, a sleepy moon child known as Little Dreamer, the self-appointed sheriff of Hanazuki’s moon, and more.

The Hanazuki brand is inspired by whimsical character creations originating out of Amsterdam. The series aims to teach youngsters about the power of embracing how they’re feeling, no matter what their mood. The digital series is produced by Hasbro Studios in collaboration with Titmouse Studios.

Extensions are planned for the Hanazuki brand, with a digital app launching in April and branded consumer product offerings set to be released throughout the year. A toy line inspired by the series will launch in June at select retailers and nationwide in August, featuring more than 175 collectible treasures and figures, plush items and a Bluetooth-enabled and app-connected wearable that allows kids to express their moods.

“We couldn’t be happier that our beloved Hanazuki inspired Hasbro to further develop the colorful cast of characters and create such a unique and dynamic new world full of surprises and magical mayhem,” said Niko Stumpo and Hanneke Metselaar, local Amsterdam artists and the original creators of Hanazuki. “It’s been incredible to see Hasbro evolve the Hanazuki brand into so much more through vibrant storytelling, toys and beyond.”

“In working closely with Niko and Hanneke, we were inspired by the spirit of Hanazuki and identified her as a strong, multidimensional and relatable heroine,” said Samantha Lomow, the senior VP of Hasbro Brands. “Within her effervescent world, we’ve developed a unique story that encourages audiences to embrace their ever-changing emotions and celebrate them in a uniquely empowering way. We know audiences will fall in love with Hanazuki and her magical and eccentric world.”