Sonar Entertainment has appointed Jazwares as global master toy partner for the new animated show Go Away Unicorn!
Under the agreement, Jazwares holds the exclusive worldwide rights to produce a toy collection that includes a variety of figures and plush. Merchandise will begin hitting retail in late summer 2019. The series, which premiered on YTV in Canada this fall, will debut on Disney Channel in the U.S. next March.
CentaIP is the global licensing agent for Go Away Unicorn!, which is about a young girl being followed around by a fun-loving mythical creature.
“We believe Jazwares is a perfect partner for this fast-growing brand,” said Andrea Gorfolova, the president of Sonar Kids, Family and Factual. “Jazwares instinctively gets what makes Alice, Unicorn and their relationship beautiful, unique and important to kids today. All the fun, humor and spirit of the series will be reflected in the toys Jazwares is bringing to the market.”
“We’re excited to introduce the Go Away Unicorn! toy line to the pre-cool retail space,” added Laura Zebersky, the chief commercial officer at Jazwares. “Go Away Unicorn! is a perfect fit—the content lends itself to a synergistic line of toys that embody the importance of friendship and acceptance, while being funny for the whole family.”