Thursday, August 16, 2018
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Genius Brands Taps Master Toy Partner for Llama Llama


Genius Brands International has appointed PhatMojo as the master toy partner in North America for the preschool property Llama Llama, based on Anna Dewdney’s book series.

Under the agreement, PhatMojo will create a collection of Llama Llama-themed products spanning figures, play sets, carry cases, plush and construction, with merchandise slated to hit retail next year. This deal follows the recent announcement that the animated show starring Jennifer Garner has been renewed for a second season on Netflix.

“PhatMojo’s creativity in developing toys and collectibles that are both true to the brand and the vision of the originators of that brand has been a major factor in the company’s meteoric rise in just a few short years in the licensing industry,” said Lloyd Mintz, the senior VP of global consumer products at Genius Brands. “The company also values relationships and respects the community that embraces the property, which is extremely important for a beloved and trusted property such as Llama Llama. We are eager to work with PhatMojo’s creative team on bringing yet another dimension of this extremely popular, modern-day classic property to consumers throughout North America.”

“Our partnerships are the foundation from which all of PhatMojo’s product lines are built,” added Bill Graham, the chief business development officer at PhatMojo. “We have great respect for Anna Dewdney’s vision for Llama Llama and for Genius Brands’ development of the property as a global brand. We’re honored to be a part of this brand and can’t wait to create a great line of toys that will allow kids and their parents to connect with the characters of Llama Llama.”

About Joanna Padovano Tong

Joanna Padovano Tong is the managing editor of World Screen. She can be reached at


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