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Genius Brands Sends Thomas Edison Series to LatAm


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Genius Brands International has inked a broadcast licensing deal with Nat Geo Kids that sees the science-themed animated show Thomas Edison’s Secret Lab airing across Latin America.

Thomas Edison’s Secret Lab debuted on Nat Geo Kids in all Spanish-speaking markets earlier this month, and will premiere in all Portuguese-speaking territories on September 1. Meanwhile, Tycoon Enterprises has become the property’s pan-Latin American licensing agent, and will work with Genius Brands to develop and execute a strategic and comprehensive L&M program based on the franchise. Categories will include toys, apparel, accessories, school supplies, electronics, collectibles, novelty and publishing, with products slated to begin rolling out at retail next year.

Thomas Edison’s Secret Lab blends real science with kids’ natural curiosity to create engaging, entertaining and informative content that blends beautifully with the Nat Geo Kids personality, and as we continue to drive the brand’s global development and expansion, the association with the National Geographic brand underscores both the educational and entertainment value of the series,” said Stone Newman, Genius Brands’ president of global consumer products, worldwide content sales and marketing. “We are also excited to begin working with the Tycoon team to develop new product for retail distribution across the region that supports the launch of the series.”

“As we were looking for new content for Nat Geo Kids there was no doubt that Thomas Edison’s Secret Lab was a wonderful addition for us,” noted Diego Reck, the executive VP of National Geographic Partners in Latin America. “We look forward to developing and promoting the passion for science in children. This content is a perfect fit for Nat Geo Kids, as it’s fully aligned with the mission of our brand.”

“We are honored that Genius Brands has chosen us to introduce this creative, fun brand into the Latin American marketplace,” stated Elias Fasja, Tycoon Enterprises’ co-founder and president. “With our extensive knowledge of both the consumer and retail markets as well as our myriad relationships with licensees and manufacturers across Latin America, we are eager to support the launch of Thomas Edison’s Secret Lab on Nat Geo Kids with an all-encompassing program that will create the level of consumer awareness warranted by this engaging children’s series.”

Zasha Robles, the director of Spiral International, a subsidiary of The Ecetera Group and Genius Brands’ exclusive content distribution agent in Latin America, added: “I look forward to working together with our best-in-class partners, Nat Geo Kids and Tycoon, to deliver a stellar brand launch across Latin America for Thomas Edison’s Secret Lab.”



About Joanna Padovano Tong

Joanna Padovano Tong is the managing editor of World Screen. She can be reached at jpadovano@worldscreen.com.

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