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Genius Brands Network Rolls Out on Xumo


Genius Brands International’s Genius Brands Network is launching on the digital platform Xumo.

Genius Brands International launched the Genius Brands Network as a destination devoted to delivering “content with a purpose.” The network is comprised of the Kid Genius Cartoon Channel and Baby Genius TV. Kid Genius Cartoon Channel offers programming that supports STEM, social-emotional development and literacy skills, including Thomas Edison’s Secret Lab.

Baby Genius TV provides enriching and entertaining content for toddlers. Toddlers learn lessons through music and characters that spark their imaginations. Series include Baby Genius, Rainbow Valley Fire Department, Animal Mechanicals and more.

“Consumers’ demand for engaging ‘content with a purpose’ has never been stronger,” said Mark Shoeman, the director of distribution at Genius Brands. “As more children and parents become adept with an ever-growing number of devices, their favorite and trusted brands should be available to them on Xumo, which affords the Genius Brands Network with new and exciting ways to amaze and delight our viewers.”

“Nearly 20 percent of our millions of viewers, including my own kids, watch the kids and family channels on Xumo so it is important that we continue to offer the widest range of quality and entertaining content for our young viewers,” added Stefan Van Engen, the senior VP of content partnerships and programming at Xumo. “We are excited to bring the Kid Genius Cartoon Channel and Baby Genius TV to our lineup as they know how to deliver engaging and enriching content for young audiences.”

About Sara Alessi

Sara Alessi is the associate editor of World Screen. She can be reached at salessi@worldscreen.com.


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