Tuesday, October 24, 2017
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FUN Union & Imira in Distribution Pact


Imira Entertainment and FUN Union have inked a multi-territory distribution agreement for three series that will be showcased at MIPJunior.

The partnership sees Imira handling the international sales for Spanish-, Portuguese- and Italian-speaking territories for FUN Union’s first three titles, which form the “Riki Universe.” This includes BabyRiki, a preschool edutainment series that mixes 3D CGI and live action.

Also part of the pact is KikoRiki, which captures the lives of the BabyRiki characters as they grow up, go on adventures and learn valuable life lessons. The third title is PinCode, an edutainment comedy targeted at primary-school children that explores the principles of physics, chemistry and biology while taking a bunch of heroes across the globe.

Imira’s CEO, Sergi Reitg, commented, “We are delighted with this agreement with FUN Union. Not only for the excellent content that the Riki Universe brings but also for the power and professionalism of FUN Union’s team. Riki Universe is a phenomenal success in Russia and China, so we are sure of the success of its distribution in the territories where Imira manages the rights. There is a big demand for quality and premium content, and FUN Union’s series fit this demand perfectly.”

Christine Brendle, FUN Union’s CEO, added, “We are thrilled to license our programs to Imira, and further support their strong leadership position with our award-winning animation. We equally believe in the power of content to educate and entertain and that’s the basis of our partnership. We look forward to further nurturing this alliance and bringing high-quality animation to children all around the world.”

About Kristin Brzoznowski

Kristin Brzoznowski is the executive editor of World Screen. She can be reached at kbrzoznowski@worldscreen.com.


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