Thursday, June 22, 2017
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eOne Lines Up New Licensees for PJ Masks


Entertainment One (eOne) has signed additional publishing and paper goods partners in the U.S. and Canada for its animated preschool series PJ Masks.

The new licensees are American Greetings for greeting cards and seasonal wrap in the U.S., Colorforms for reusable sticker sets in the U.S., CSS for seasonal stationery exchange in the U.S., Parragon for publishing in the U.S. and Canada, and Redan for magazines in the U.S. and Canada. The publishing and paper goods resulting from these new partnerships will arrive at major national retailers in North America this fall.

The latest partners will help expand on the PJ Masks offerings from master publishing partner Simon & Schuster Children’s Publishing.

“Consumers continue to enthusiastically embrace PJ Masks and we’re seeing very strong demand for products in more and more categories,” said Joan Grasso, the VP of licensing for North America at eOne Family. “We’re delighted to be partnering with each of these outstanding companies whose products will introduce exciting new ways for kids and families to get creative while experiencing the ‘heroic’ fun of their favorite show.”

About Sara Alessi

Sara Alessi is the associate editor of World Screen. She can be reached at



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