Discovery Kids App Expands Presence in Asia

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The Discovery Kids app, which recently launched in the Philippines, is slated to become available in Singapore later this summer.

Discovery Kids debuted in the Philippines in partnership with PLDT and Smart Communications. The mobile subscription service, which offers series, videos, games, digital books and more for children, will premiere in Singapore at the end of the month. Programming highlights include My Little Pony: Friendship is Magic and Transformers: Rescue Bots, among others.

“We share Discovery Kids’ vision to help parents ignite the passion for learning in their children through fun, informative and kid-friendly content, as well as unique and meaningful experiences through the app,” said Oscar A. Reyes, Jr., the senior VP and head of consumer business market development for PLDT and Smart. “Through this strategic partnership, we are also boosting our ever-growing portfolio of digital services aimed at giving our customers a wide range of exciting content—whether they are in the comfort of their home or on the go.”

Jay Trinidad, the president and general manager for Discovery Kids Digital, added: “Discovery is driven by curiosity and our Discovery Kids app delivers on that promise, taking the brand experience beyond TV as we continue to innovate with new products and content. Together with PLDT and Smart, we are able to make the service available to kids across the Philippines, bringing them good fun in a safe and enriching digital environment.”