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Discovery Brings Smighties to the MENA Region


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Imira Entertainment has inked a deal with Discovery Networks in the MENA region for the fantastical comedy adventure series Smighties.

Discovery picked up the Herotainment and Toonz Media Group co-production for 25 Middle Eastern territories in English and Arabic. The series will air on Discovery’s DKids channel, which is exclusive to beIN and covers territories such as Algeria, Bahrain, Chad, Djibouti, Egypt, Iraq, Iran, Jordan, Saudi Arabia and Kuwait.

DKids also covers Qatar, Somalia, Sudan, South Sudan, Syria, Tunisia, UAE, Yemen, Lebanon, Libya, Mauritania, Morocco, Oman, and West Bank and Gaza Strip. Imira is in discussions with other global broadcast partners for the 78×7-minute gender-neutral series.

“Discovery is a wonderful partner for us and we are excited to introduce Smighties to kids across the MENA region,” said Wade Teman, co-CEO of Herotainment.

Gulshan David, the VP of media sales at Imira, added, “Smighties is all about empowering kids to dream big no matter what. It resonates with the values of Discovery and captures the imagination of kids’ audiences, emphasizing teamwork and embracing diversity. We are delighted to continue to grow our relationship with Discovery with the distribution of this charming and entertaining series.”



About Sara Alessi

Sara Alessi is the associate editor of World Screen. She can be reached at salessi@worldscreen.com.

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