DHX Media and YouTube have partnered to release We Are Savvy, a magazine-style series featuring segments about music, fashion, dance and DIY, on YouTube Red.
We Are Savvy is set to premiere on YouTube Red this fall. Each half-hour episode is introduced by Annie LeBlanc of the Bratayley YouTube channel, along with segment hosts Spencer, Tehya and Sarah. The hosts explore a range of topics encompassing DIY and life hacks, peer profiles and celebrity interviews. Some of the celebrities who will appear on the show are singer Alessia Cara, Nashville stars Lennon and Maisy, and supermodel Coco Rocha.
The series is produced by B-Minor Productions, a division of Banger Films. It is distributed globally by DHX Media. YouTube Red is currently available in the U.S., Australia, New Zealand, Mexico and Korea, with plans for further international expansion throughout the year.
Josh Scherba, the executive VP of distribution and content at DHX Media, said, “We Are Savvy has a fresh, positive energy and a lively magazine format that makes it a perfect fit for YouTube Red and its audience. We’re confident that digital-savvy tweens and their families will love this fantastic series.”
“We loved the concept of We Are Savvy, and we’re excited to bring the first magazine-style show to YouTube Red,” commented Nadine Zylstra, a member of the YouTube Red Originals team. “We believe the inspirational girl-power message will resonate with audiences.”
Scot McFadyen, the CEO of Banger Films/B-Minor Productions, added, “We made this show to reflect what families were doing on YouTube—vlogging, DIYing and so much more—and now to have it live on YouTube Red feels next-level.”