HALIFAX: DHX Media’s CPLG has forged a global strategic alliance with Latin American licensing agency Tycoon that will see the companies work together to handle key brand opportunities in their regional markets.
The deal provides a one-stop-shop licensing solution for brand owners and retailers. CPLG and Tycoon will cover all aspects of content, brand development, retail management, sourcing, branded promotions and live events across Europe, the Middle East, Africa, North America and Latin America.
Peter Byrne, CPLG’s CEO, commented, “Licensing is truly a global business and this collaboration with our trusted colleagues at Tycoon is not only a perfect fit but also a natural step in our development. We are like-minded, and have a similar pragmatic approach to the business, along with similar infrastructures and state-of-the-art systems. We look forward to the huge opportunities this can potentially bring.”
Elias Fasja, the president of Tycoon Group, added, “Over the many years we have known CPLG we have represented many of the same clients and have the greatest mutual respect for each other’s businesses. We anticipate that teaming up with CPLG can only expand the possibilities and provide solutions of scale for both organizations. We can also learn from each other, which makes us a dominant force in the agency business, without question.”