DHX Media’s CPLG has become the licensing agent for the hit Dr. Seuss franchise throughout Europe, the Middle East and Africa.
The Dr. Seuss brand includes such books as The Cat in the Hat, How the Grinch Stole Christmas, Green Eggs and Ham and The Lorax. CPLG will expand the franchise’s licensing program across EMEA on behalf of licensor Dr. Seuss Enterprises, with a concentration on apparel, gifting, stationery and toys.
Susan Brandt, the president of Dr. Seuss Enterprises, stated: “CPLG’s expertise in developing classic brands that appeal to a wide demographic makes them the ideal agent to extend Dr. Seuss’ reach throughout EMEA. There are a number of exciting projects in development and we look forward to working with the CPLG team to help bring these to life.”
Steve Manners, the executive VP of CPLG, added: “Dr. Seuss is one of the greatest children’s authors of all time and we are delighted to be adding the property to our portfolio. His books and characters have introduced millions of children to the joys of reading through his unusual and quirky rhymes, and we have some fantastic plans to extend the brand even further through new product areas and markets.”