Tuesday, February 20, 2018
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Childwise: U.K. Kids Prefer to Watch Video on Devices


Childwise’s Monitor Report 2018 has concluded that the majority of children in the U.K. are now using personal devices more than traditional TV sets to consume video content.

The study also revealed that kids aged 5 to 16 spend a little more than two and a half hours a day viewing programs, video and short clips, slightly up on last year’s amount. YouTube remains the top way of watching on-demand content, and binge-viewing is becoming an increasingly popular habit.

Another finding of the report was that this year’s favorite YouTube vlogger is Logan Paul, who recently stirred up controversy with a video of his visit to Japan’s “suicide forest.” Other top YouTubers, in order of popularity, are DanTDM, Jake Paul, Zoella, Miniminter, Roman Atwood, Joe Sugg, The Pals and KSI.

In addition, Netflix was found to be a favorite website/app for 2 percent of children, making the list for the first time this year.

More than 2,000 youngsters in schools across the U.K. completed in-depth online surveys for this comprehensive annual study, which examines the media consumption, purchasing, social habits and behavior of 5- to 16-year-olds.

About Joanna Padovano Tong

Joanna Padovano Tong is the managing editor of World Screen. She can be reached at jpadovano@worldscreen.com.


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