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Cartoon Network to Host Animate Your Life Festival


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Turner’s Cartoon Network, along with Singapore-based partners, is presenting Cartoon Network Animate Your Life to offer insight into the creativity and mechanics behind top kids’ shows.

Animate Your Life is Cartoon Network’s biggest-ever branded event in Southeast Asia. The two-week festival will be held from May 26 to June 10. Leading animation talent from around the world, including John Fang (Ben 10) and Vaibhav Kumaresh (Lamput), will host workshops and interactive activities.

Cartoon Network Asia’s executive creative director, Glenn Bartlett, will also attend the event, which is expected to host 80,000 participants. It will be held at Gardens by the Bay’s Bayfront Plaza with characters from The Powerpuff GirlsWe Bare BearsAdventure Time and Ben 10. The festival will offer a fairground of inflatable obstacle courses, carnival games and creative workshops.

Cartoon Network Animate Your Life is co-presented by Cartoon Network Wave, the soon-to-launch, fully-branded cruise liner. The event is also supported by Singapore Tourism Board’s Leisure Events Fund, Prudential Singapore, the official radio partner CLASS 95 and supporting radio partner 987, as well as official multimedia partner Singtel.

Vishal Dembla, the general manager of Turner in Southeast Asia, said, “Together with our partners and some truly world-class talent, we’re designing an event for families that will connect, entertain and enrich. We know that Singaporean kids love Cartoon Network’s shows and games on their screens. This event will show them exactly how all that animation awesomeness comes together to fuel their own creativity.”

“With its compelling branding and rich edutainment content, Cartoon Network Animate Your Life holds strong appeal for Singaporeans and visitors with young children,” added Carrie Kwik, the executive director of arts, entertainment and tourism concept development for the Singapore Tourism Board. “An event featuring such recognizable and well-loved cartoon characters will also further cement Singapore’s standing as a global family-friendly destination.”



About Sara Alessi

Sara Alessi is the associate editor of World Screen. She can be reached at salessi@worldscreen.com.

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