Thursday, August 16, 2018
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Ben 10 Promotion Set for Smyths Toys in the U.K.


Ben 10 Alien Party Tour, a new promotion inspired by the hit Cartoon Network brand, is launching at Smyths Toys Superstores across the U.K. this month.

The tour will visit Glasgow on August 9, Wallsend on August 11, Hull on August 16 and Blackpool on August 18, with Dublin and Swansea dates pending confirmation. Party locations will feature a variety of free activities, including an inflatable assault course, costume character appearances, giveaways, face-painting and more.

There is also a competition giving fans the chance to win their own Ben 10 party experience for 30 friends at their nearest Smyths store.

Graham Saltmarsh, Turner’s director of licensing for Northern Europe, commented: “Ben 10 is one of the most successful boys’ properties of all time and bringing it to life through our Alien Party Tour is a great way for fans to get stuck in and experience it for themselves.

“We know that activities like this, which engage fans of the show in a fun and meaningful way, result not only in a uplift in retail footfall and consumer product sales, but also a feel-good factor that provides fans with a deeper, long-term connection to our brand.”

About Joanna Padovano Tong

Joanna Padovano Tong is the managing editor of World Screen. She can be reached at


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