Atlantyca Entertainment has expanded its licensing and consumer products efforts in Western Europe for the Geronimo Stilton brand.
Atlantyca tapped J&M Brands as the new exclusive licensing agent in Benelux for Geronimo Stilton and all of its character spin-offs. The company will develop dedicated promotions and create a line of apparel, toys and back-to-school products.
In addition, Da Wakkere Muis (Amsterdam) signed on as a licensee for Geronimo Stilton: Kingdom of Fantasy. Da Wakkere Muis is the publisher of Atlantya’s Geronimo Stilton book series and its spin-off Geronimo Stilton: Kingdom of Fantasy books. Beginning in November, Da Wakkere will pursue partners for games, rewriteable activity cards and more. The company previously represented and created the same products for the Geronimo Stilton classic brand.
“Western Europe has turned into a key territory for our overall European licensing plans; this region hosts a variety of companies in food and textile categories with multi-territory possibilities, offering an enormous amount of new product potential,” noted Marco Piccinini, Atlantyca’s licensing manager. “Over 4 million copies of the books have been sold to date and [this number] continues to grow in addition to the success of the animated series currently being broadcast. We see this as an ideal time to begin an expansive licensing program and are thrilled to be working with J&M Brands and Da Wakkere to begin our plans.”