Animasia Studio in Co-Pro Pact with Pilla-Scheetz

Malaysia’s Animasia Studio has tied up with Pilla-Scheetz Productions in the U.S. to develop the 2D-animated concept The Nine Lives of Claw into a multiplatform brand spanning animated series, mobile games and toys.

The Nine Lives of Claw follows a sarcastic superhero cat named Claw, his mouse sidekick, Edison, and the ambitious feline Purrfessor Purrnelope as they fight against a number of villains, including MUTT (Malicious Unleashed Thugs and Thieves). Jay Lender (SpongeBob SquarePants) has signed on to the project, which will begin production next month.

Edmund Chan, the managing director of Animasia Studio, commented: “This co-production will create great synergies between both parties to contribute their expertise in content development and distribution, and we are extremely happy to have Pilla-Scheetz Productions (PSP) and Jay Lender coming on board for the project.”

Gary Pilla, co-creator of The Nine Lives of Claw, said: “We needed world-class animation, and an equally creative team we could believe in. As it turns out, we’ve partnered with a studio producing some of the best 2D animation in the world. They’re also experts at multi-channel content development and distribution.”

Hasnul Hadi Samsudin, the VP of creative content and technologies at the Malaysia Digital Economy (MDEC), added: “We are extremely proud of the recognition that Malaysian companies, like Animasia, are getting from global partners and how exciting projects are being locked in for our talents to work on, the latest being The Nine Lives of Claw. Our accelerated efforts will continue to create and facilitate similar opportunities on various platforms for our local talent just so they can work on world-class content with global partners.”