Rainbow has licensed the animated preschool series 44 Cats to pay-TV network Discovery Kids in Latin America for broadcast next year.
In Latin America, Discovery Kids has the exclusive representation rights to develop and execute the L&M program based on 44 Cats, excluding master toy. The channel will collaborate with the master toy licensee on retail program launches in LatAm.
“We are delighted to announce the 44 Cats deal with Discovery Kids,” said Cristiana Buzzelli, the senior VP of sales and acquisitions at Rainbow. “It is exciting to be working with this leading kids’ channel for the first time, and we are very confident they will do a fantastic job in bringing the show to Latin America, where it’s sure to become a favorite of both preschoolers and parents!”
“This new series is a wonderful acquisition for our network, and a great complement to our existing musical programming lineup that includes shows like O Zoo da Zu and Mini Beat Power Rockers,” added Flavio Medeiros, the director of programming and acquisitions at Discovery Kids Latin America.