The Toy Box to Get Local Treatments in Italy & Spain

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LOS ANGELES: Electus International has secured a format option deal for The Toy Box with Banijay’s Magnolia in Italy and Spain to develop and sell the program in both countries.

The Toy Box is a competition series that gives designers the opportunity to bring their toy concepts to life with Mattel. The toys and their inventors are put through a series of trials and tests before facing a panel of judges comprised of kids.

The Toy Box was co-developed with Mattel Creations, the content creation and distribution division of Mattel. It was developed by Hudsun Media, Mattel and Electus. The series premieres in the U.S. on ABC on April 7.

“With the support of world-renowned toy brand Mattel, the buzz and excitement around the format is growing very quickly,” said John Pollak, the president of Electus International. “We’re excited to work with Magnolia to bring the series to Italy and Spain and look forward to securing additional deals ahead of and during MIPTV.”