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The Toy Box Set for Local Treatment in Canada


Electus International has inked a format option deal for The Toy Box with Lone Eagle Entertainment to develop and sell the toy competition series in Canada.

The Toy Box looks on as expert toy designers are given the opportunity to bring their creations to life with Mattel. The show recently wrapped its first season on ABC and CTV in the U.S. and Canada, respectively. It was developed by Hudsun Media, Mattel and Electus.

“With the support of world-renowned toy brand Mattel, the buzz and excitement around the format is growing very quickly,” said Max Richards, the director of sales and acquisitions and head of sports at Electus International. “We’re excited to work with Lone Eagle to bring the series to Canadian audiences.”

The Toy Box is an innovative new series that makes for great co-viewing for the whole family,” added Mike Geddes, the president of Lone Eagle Entertainment. “A Canadian version is sure to be a hit in our market and we look forward to working closely with Electus and Mattel.”

About Joanna Padovano Tong

Joanna Padovano Tong is the managing editor of World Screen. She can be reached at



Case Study: Loaded

The format has been taken out to the global market by Keshet International, and the U.S. is just one of the countries to sign up for an adaptation.