Sunday, September 24, 2017
Home / Top Stories / Televisa Adapting Keshet International’s Easy Money

Televisa Adapting Keshet International’s Easy Money


ADVERTISEMENT

Televisa has commissioned a Spanish-language version of the comedy Easy Money from Keshet International (KI).

Easy Money marks the second scripted KI format to be adapted by Televisa for Spanish-language audiences under a previously announced multi-project, multiyear production deal. Chocolate Cine is producing a 13-episode adaptation of Easy Money, which will air under the Spanish title Mita y Mita, for weekly broadcast on Televisa’s Las Estrellas, launching on August 30. Univision will hold the U.S. rights.

Mita y Mita will be directed by Pedro Pablo Ibarra (Ingobernable) and star Martín Altomaro, Magaly Boyselle, Dino García and Damayanti Quintanar.

The on-going pact between the two companies allows Televisa to acquire rights to remake four scripted formats from KI. The first of those projects is MINT (international title Loaded), about four friends who become hi-tech millionaires.

Kelly Wright, the VP of distribution at Keshet International, said: “Easy Money is a highly relatable, laugh-out-loud format and we’re thrilled that Televisa has chosen it to launch its comedy block on Las Estrellas. We have been greatly impressed with how Televisa has adapted Loaded to create MINT and anticipate with great expectation how Easy Money and other selected KI series will materialize in this vibrant market.”



About Kristin Brzoznowski

Kristin Brzoznowski is the executive editor of World Screen. She can be reached at kbrzoznowski@worldscreen.com.

ALSO READ

Video Interview with Banijay Rights’ Andrew Sime

Andrew Sime, the VP of formats at Banijay Rights, spoke to World Screen Newsflash about what’s been selling well in the marketplace and discusses the benefits of mining the company’s valuable back catalog.