Talpa’s The Next Boy/Girl Band Heads to Vietnam

ADVERTISEMENT

HILVERSUM: Talpa’s new talent competition format The Next Boy/Girl Band has been picked up by Golden Screen Production in Vietnam.

The Next Boy/Girl Band looks on as two top record labels compete to create the next hit male or female pop group. The show recently aired its finale in the Netherlands, where it is hosted by Nicolette van Dam and Tim Douwsma.

Maarten Meijs, the managing director of Talpa Global, commented: “From the very start of our conceptualizing process of new formats, Talpa focuses on appealing to the appropriate target audience of a respective format. To appeal to a multitude of different audiences, Talpa has formatized the activation of our content. By offering a strong multi-channel experience across social media, viewers are turned into fans right from the start. The Next Boy/Girl Band gives these fans exactly what they want by offering the unique multi-channel experience millennials crave. We’re looking forward to working with Golden Screen Production to bring stellar content for TV and social to Vietnam.”