At Asia TV Forum, Stephen Lambert and all3media international unveiled a deal for Workpoint Entertainment to produce a Thai version of Catch Me Out, which was developed for the BBC but has not yet been produced in the U.K.
The prime-time format sees everyday people trying to convince a studio audience they are professional entertainers. Each episode features several variety acts. In each, there are four principal entertainers, one of whom is a novice who has only had four weeks to perform like a pro. The novice who is most successful at fooling the studio audience wins a cash prize.
Studio Lambert and RDF Television developed the property for BBC Television. Workpoint is going straight to series on the format, which has yet to be produced in the U.K. It will make 13 episodes for broadcast in Q2 2018.
Stephen Lambert, the chief executive of Studio Lambert, said, “Catch Me Out is an inspiring and emotional format which I believe will become a global hit and I’m excited Thailand is the first territory to broadcast it. We developed the format for BBC Television and produced a pilot for them recently, but Workpoint has moved quickly and secured the first series transmission.”
Sabrina Duguet, all3media international’s executive VP for Asia Pacific, noted, “Everyone in Asia is looking for new ideas for big popular studio-entertainment shows, so unsurprisingly when something as fresh and different as Catch Me Out comes along, everyone is interested. We have a lot of people from across the region talking to us about this format and we’re delighted the Workpoint deal is the first one to close.”