Video Interview with Rabbit Films’ Jonathan Tuovinen

Jonathan Tuovinen, the head of international at Rabbit Films, talks to TV Formats about creating formats that break through the clutter, trends in the market and some of Rabbit Films’ recent successes.

As format buyers continue their hunt for the next big hit, producers like the Finland-based Rabbit Films have been shaking up the space. The Rabbit Films-produced adventure-competition format Ultimate Expedition, hosted by social media sensation Jukka Hildén, dropped on YouTube Red last month. Further format highlights from the company include the recently launched reality program Over the Atlantic and the game show City vs Country.