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Pair of North American Pickups for Armoza’s Play Date


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Armoza Formats has landed two deals in North America for its docu-reality format Play Date.

In the U.S., Magilla Entertainment (Long Island Medium) licensed the local rights for the show. In Canada, it was picked up by ComediHa!, a division of QuébéComm (LOL:)). The factual-entertainment format, produced by Createit Studio and Armoza Formats, was also recently picked up in Germany by ProSiebenSat.1 Group.

Play Date brings together different families who have never met before in the search for the perfect play date. At the end of each episode, both parents and kids will score the play date, with the week’s top-rated experience winning a vacation for the family.

Matthew Ostrom, partner at Magilla Entertainment, said: “Play Date is a fun, dramatic show that explores parenting and real-life family dynamics in a new and unique way. We believe that Play Date will generate strong engagement through its unique access and the behind-the-scenes view of what it takes to raise a child in the world of ‘mom-shaming’ and ‘helicopter parenting.’”

Sylvain Parent-Bédard, the president and founder of QuébéComm, added: “ComediHa! is proud to work with Armoza Formats on Play Date in Canada. We see an important potential for this format and we truly believe that this project with Armoza is only the first of many more to come.”

Avi Armoza, the CEO of Armoza Formats, said: “We are thrilled to be working with both Magilla Entertainment and ComediHa! to bring Play Date to North America. This show is perfect for family viewing with its dynamic activities that take us away from the modern-day technology trap and which makes this format extremely relevant for viewers everywhere.”



About Kristin Brzoznowski

Kristin Brzoznowski is the executive editor of World Screen. She can be reached at kbrzoznowski@worldscreen.com.

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