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MTV International Greenlights Social-First Series Single AF


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MTV International has given the go-ahead to Single AF, a new social-first format featuring celebrities such as Irish popstars Jedward that will play out live via social media this summer prior to the launch of a related on-air series in November.

Single AF will help celebrity personalities Jedward (John and Edward Grimes), Teen Mom’s Farrah Abraham, Geordie Shore star Marnie Simpson, English YouTube star Elliot Crawford, Australian drag superstar Courtney Act and London boyband alumna Casey Johnson find love “the MTV way.” Following the live run across MTV’s Facebook, Instagram, Twitter and Snapchat accounts from June 26 to July 11, a separate series will roll out on-air in November.

The singles will look for love in unconventional ways, including by asking their followers for suggestions on who to date. At the close of two weeks of traveling the world and dating, the singles will take their top date to an exclusive castle in Paris where they will spend time as a group and decide if they have in fact met “the one.” The on-air series will showcase the time the singles spend with their matches at the castle in Paris. Single AF is produced by Gobstopper TV.



About Sara Alessi

Sara Alessi is the associate editor of World Screen. She can be reached at salessi@worldscreen.com.

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