Viacom International Media Networks (VIMN) has signed its first-ever format license agreement in India, where FremantleMedia is producing a Hindi version of Lip Sync Battle.
Lip Sync Battle will broadcast in a prime-time slot on Saturdays and Sundays on Star India’s general-entertainment channel Star Plus. The adaptation, which is due to debut this fall, will feature some of the country’s most famous celebrities from Bollywood, television and sports. This deal brings the total number of local treatments to 21.
Laura Burrell, the head of formats, international program sales at VIMN, stated, “We are thrilled to partner with FremantleMedia to create a Hindi version of Lip Sync Battle. Breaking into the competitive Indian market is testament to the universal appeal of the format, which has had people laughing and gasping the world over since it first launched in 2015. With a number of Bollywood stars already lining up to take part in the show, we can guarantee that this colorful adaptation is certainly going to have the ‘wow factor!’”
Aradhana Bhola, the managing director of FremantleMedia India, added: “We are delighted to bring Viacom’s Lip Sync Battle to Indian viewers. As producers, we were drawn to its intrinsic craziness, over-the-top competitiveness and ultimate show-off surprises. We hope that the viewers have as much fun watching it as we have had producing it for Star Plus.”